Lamis El Khateeb
Head of Marketing & Business Development @Kayfa.io
Head of Marketing & Business Development at kayfa.io.
9 years of experience in Marketing, specially Creative industry & copywriting.
This course is your first milestone in discovering what is beyond copywriting art!
Clarifying those harsh terminologies you get to hear day to day at work or in the creative industry, get the perfect suit to get your creative writing machine rolling through being ready with your creative tools kit you'll learn through this course.
Get ready and enroll now in this creative super tribe.
1- Planning, assessing, and executing your first Ad Copy.
2- Setting Campaign Objectives.
3- Tools to enhance your creativity in copywriting.
4- Distinguish between Copywriting for benefits vs Product/service features.
5- Copywriting entry techniques to engage your customers.
1- How to get Prepared for your first campaign?
Content role in a marketing campaign & BRIEF.
2- Nailing the Ideation Process
Ideation process & working on the brief. Competitive Analysis to get an idea. Customer Persona. Collecting data about the Competitor. Designing the message based on the persona and decision-maker.
3- Time to Design Campaign Message
Designing marketing message (Framing effect).
4- Campaign idea building
Building Logic through Your Target Audience. Identifying Insight for campaign.
5- Tailor your Campaign Message
Insight Role in Branding. Recall your Audience through the Campaign.
6- Insights VS Campaign Message
Rational vs Behavior. Impact of Insight on Campaign Message. USP building (solutions-based message).
7- Tracking your Audience's "unconscious"
Ads Behavioral Types. Product / Service sampling. Creating Social Buzz. Crafting Influencers Based Campaigns.
8- Defining Campaign objectives
Decision-Making Process VS campaign message. Call to Action – Define.
9- Tips and More – Content Marketing Cheat Sheet
AI Impact on Content. Power of Headlines. End Users Frequent Asked Questions. Interactive Content Building.
10- Get your Certificate
Claim your certificate upon completing the course.
Get Started Now
Upon completion of all lessons in your course, you'll receive a signed certificate from The Copywriter.
Our courses conducted primarily in Arabic but since many advertising terms are in English, we're in the process of adding subtitles to our recorded material.
