Mohamed Effat
Founder/CEO @Bla Bla Studio
Founder of Bla Bla Studio, leads a dynamic Branding & Creative agency with a strong focus on strategy and design.
This course provides a comprehensive overview of branding principles and strategies. It explores the fundamental concepts of brand identity, brand equity, and brand positioning. Students will learn how to develop a strong brand foundation, understand target audiences, and create compelling brand messages. Through case studies and practical exercises, participants will gain hands-on experience in applying branding concepts to real-world scenarios.
Upon completion of this course, students will be able to:
• Define branding and its role in business success.
• Understand the key components of a strong brand identity.
• Develop a clear brand positioning statement.
• Conduct market research to identify target audiences.
• Create effective brand messaging and communication strategies.
• Evaluate the impact of branding on consumer behavior.
• Apply branding principles to develop brand guidelines and assets.
• Analyze successful branding case studies.
• Understand the importance of brand management and maintenance.
1- What is Branding?
- True Brand Meaning - Brand Identity Sensing - Perceiving a Brand
2- Brand Management VS Marketing Management
- Customer Journey - Brand Touch Points - Sensing Brand through Packaging
3- Who are Branding People vs Marketing People, and how it works?
Branding Capabilities vs Function
4- Steps to Build Your Brand
- Golden Circle Model - Brand Essence Reflection - Defining communication (Inside – Out)
5- To Whom our Brand is Tailored?
- Empathy Map - Behavioral and Psychographic segmentation - Empathy Map reflection -Value Map (Pain and Gain Matrices)
6- Brand Identity – Crafting
Sensory Brand Building
7- Brand Personality – Archetype
- Brand Identity – Sensations - 12 Brand Archetypes - General Categorization VS Core Archetype - Creator Brand Archetype
8- Creating customer Journey (Cycle of Brand Adapting)
- Reflection - Logo Ideation - Shape - Font - Color
9- Brand Manual Implementation
- Who is responsible on Brand Message - Brand Manual VS Brand Visual Identity
10- Conclusion
11- Get your Certificate
Claim your certificate upon completing the course.
Get Started Now
Upon completion of all lessons in your course, you'll receive a signed certificate from The Copywriter.
Our courses conducted primarily in Arabic but since many advertising terms are in English, we're in the process of adding subtitles to our recorded material.
