Mostafa Abdelhai
Content Team Leader @Look Advertising
Mostafa began his career as a social media moderator, honing his skills in audience interaction and content creation. In 2017, he transitioned to content creation, working across various sectors including FMCG, Automotive, F&B, Entertainment, and Banking. His work has been featured on global sites like Ads of The World.
With six years of experience, Mostafa is now a Sr. Creative Copywriter and Content Team Lead at Look Advertising, one of Egypt's top agencies. He also performs stand-up comedy and creates humorous social media content.
This course is designed to equip learners with the essential skills to create compelling and effective content, and to develop successful marketing campaigns. Through a comprehensive video-based curriculum, participants will gain a deep understanding of the content creation process, from identifying target audiences and conducting research to crafting engaging narratives and building impactful campaigns.
Upon completion of this course, learners will be able to:
• Understand the fundamentals of content creation and its role in marketing.
• Identify and define target audiences for different content types.
• Conduct thorough research to inform content development.
• Create engaging long-form and short-form content.
• Develop effective video scripts and briefs.
• Structure content effectively using various formats and types.
• Plan and execute a comprehensive content calendar.
• Define the concept of a marketing campaign and its components.
• Develop compelling campaign slogans and messaging.
• Create relatable content aligned with campaign objectives.
• Identify and leverage supportive factors for campaign success.
1- Introduction
2- What do you need to do on the personal level?
3- You need a brief before start writing
4- Who's your target audience?
5- Do your research
6- Long-Form Content
7- Short-Form Content
8- How to write video script/brief?
9- What are the content formats?
10- What are the content types?
11- Write pillars before content
12- Finish your content calendar easily
13- What's the meaning of campaign?
14- How we catch the insight?
15- What’s the concept?
16- Main things to be in your campaign slogan
17- Make relatable content for your campaign
18- Supportive factors for the campaign
19- Get your Certificate
Claim your certificate upon completing the course.
Get Started Now
Upon completion of all lessons in your course, you'll receive a signed certificate from The Copywriter.
Our courses conducted primarily in Arabic but since many advertising terms are in English, we're in the process of adding subtitles to our recorded material.
