Beginner To Advanced
Arabic & English
Online
2 Hrs
1950 L.E
Enroll Now
Adam Ayad
Copywriting & Content Manager @Icon Creations
Adam Ayad is a marketing and advertising expert with 8 years of experience under his belt. From crafting compelling content and snappy copy to devising winning strategies, Adam has worked with some of the biggest names in their respective markets, including BMW, CIB, and Edita, etc. His passion for creativity and knack for storytelling always show whether he is working, or teaching. When he's not busy doing what he loves, you'll find Adam plotting his next big idea, or perhaps planning to take over the world.
"Master the Art of Campaign Creation
This comprehensive course equips you with the essential skills to conceptualize, develop, and execute successful marketing campaigns. Learn to think creatively, collaborate effectively, and bring your ideas to life."
"1- Master the creative process: Learn to generate innovative ideas, develop creative concepts, and bring them to life through various media.
2- Develop and implement effective campaign strategies: Balance strategic and creative thinking to create impactful campaigns. Master the art of brief analysis, strategy development, and goal setting. Understand the nuances between insights, concepts, and taglines.
3- Learn to collaborate effectively within a creative team: Work seamlessly with copywriters, designers, and other team members to bring campaigns to life. Master the art of idea generation and discussion.
4- Understand the role of research and data in driving campaign success: Utilize market research and data analytics to inform strategic decisions. Measure campaign performance using appropriate metrics.
5- Build a strong portfolio showcasing your creative abilities: Develop a professional portfolio demonstrating your ability to create 360-degree campaigns, including copywriting, content creation, and PR elements. Learn to effectively present your strategies to agencies ."
1- Introduction to Creativity and Campaigns
Understanding Creativity Definition and Importance of Creativity Myths and Misconceptions about Creativity Types of Creativity Divergent vs. Convergent Thinking Lateral Thinking
2- What is a Campaign?
Introduction to Campaigns What is a Campaign? Types of Campaigns (Advertising, Social, Political, etc.)
3- Foundations of Creative Thinking
The Creative Process Stages of the Creative Process (Preparation, Incubation, Illumination, Verification) Tools for Creative Thinking Mind Mapping SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse) Psychological Aspects Overcoming Creative Blocks The Role of Mindfulness in Creativity
4- Crafting a Creative Brief
Purpose of a Creative Brief Elements of a Creative Brief Research and Insights Understanding the Target Audience Market Research Techniques Defining Objectives and Goals SMART Goals (Specific, Measurable, Achievable, Relevant, Time-bound) Key Performance Indicators (KPIs)
5- Ideation Techniques & Brainstorming
Brainstorming Techniques
6- Developing Creative Campaigns
Concept Development Crafting a Compelling Story The Hero’s Journey in Campaigns Visual and Verbal Communication Visual Storytelling Techniques Crafting Effective Messaging Multimedia Campaigns Integrating Various Media (Print, Digital, Social) Cross-Channel Synergy
7- Advanced Creative Strategies
Branding and Identity Building Brand Identity Brand Positioning Strategies Emotional and Persuasive Techniques Emotional Appeal in Campaigns Persuasive Communication Theories (e.g., Aristotle’s Rhetoric, Cialdini’s Principles of Influence) Innovation in Campaigns Leveraging Technology (AR/VR, AI) Gamification and Interactive Campaigns
8- Case Studies and Best Practices
Analyzing Successful Campaigns Case Studies of Iconic Campaigns Lessons Learned from Failures Industry Trends and Future Directions Emerging Trends in Creative Campaigns The Future of Creative Thinking in Marketing
9- Social Media Content
How to build a campaign with Content only
10- PR Techniques
The defrrence between Digital PR and On ground PR
11- How to present your idea
12- Get your Certificate
Claim your certificate upon completing the course.
Get Started Now
Upon completion of all lessons in your course, you'll receive a signed certificate from The Copywriter.
Our courses conducted primarily in Arabic but since many advertising terms are in English, we're in the process of adding subtitles to our recorded material.
