Mohamed Nasr El-Din
Senior Art Director/ Visual Artist @Leap Communications
Mohamed Nasr El-Din is a Creative Art Director and visual artist with 25+ years in advertising and 28+ years in creative fields. He is known for his strong visual storytelling and character-driven work, especially his collaboration on the iconic “Todo” character, which earned him the nickname “The Godfather of Todo Characters.
He has shaped campaigns for major brands, including Orange, Etisalat, Coca-Cola, Schweppes, Edita, Riyadh Season, Cheetos, Chipsy, Emaar, Hero, and Vitrac, and he currently serves as Creative Art Director / Senior Art Director at Leap Communications, bringing expertise spanning branding, animation, and multi-disciplinary visual design.
This course introduces artists, designers, writers, and marketers to how Artificial Intelligence (AI) can be practically used in creative and advertising work. Unlike any AI course, it shows you how to practically use AI as a creative person. It aims to help you see how AI can support your creativity, rather than replace it. Using real-life examples and practical activities, the course shows how AI can make your work faster, help generate ideas, improve the effectiveness of advertising, and assist in creating complete campaigns from beginning to end, all while protecting your original ideas and designs.
Use AI to enhance creativity and productivity
Understand AI’s role in the creative and advertising industries
Protect your digital and AI-generated creative work
Save time and energy in concept development and visual creation
Create complete advertising campaigns using AI tools
Improve and optimize existing ad campaigns with AI
Understand consumer behavior through AI tracking
Write effective prompts to get better AI results
Lead creative and art workflows powered by AI
1- Course Intro
An overview of the course objectives and an introduction to the instructor.
2- How AI Can Help You as a Creative
Learn how AI supports creative work and how to protect your intellectual property.
3- Will AI Replace Creativity?
Understand the real role of AI and why creativity still depends on human direction.
4- How AI Helps You Multiply Your Work
Discover how AI saves time and simplifies briefs, visuals, and concept development.
5- Intro about Digital Ads
Nasr explains what you will learn in the upcoming lessons about digital ads.
6- How Digital Ads Work
Explore how the platform's algorithm enhances your advertising experience to target your audience
7- Pros and Cons of Paid Ads
Understand the advantages and challenges of paid advertising in the AI era.
8- Huge Campaigns with AI Integration
Real examples of major brands using AI in successful digital campaigns.
9- How to Create a Whole Ad with AI
Build a complete advertising campaign using AI tools from start to finish.
10- The AI Creative and Art Team
Learn how AI can replace traditional team roles in creative execution.
11- Prompting for AI
Master effective prompting techniques to get high-quality AI outputs.
12- Finalizing the Campaign with AI
See the final results of a fully AI-generated campaign and how direction shapes creativity.
13- Get your Certificate
Claim your certificate upon completing the course.
Get Started Now
Upon completion of all lessons in your course, you'll receive a signed certificate from The Copywriter.
Our courses conducted primarily in Arabic but since many advertising terms are in English, we're in the process of adding subtitles to our recorded material.
