Mohamed Effat
Founder/CEO @Bla Bla Studio
Founder of Bla Bla Studio, leads a dynamic Branding & Creative agency with a strong focus on strategy and design.
This course provides a comprehensive overview of branding principles and strategies. It explores the fundamental concepts of brand identity, brand equity, and brand positioning. Students will learn how to develop a strong brand foundation, understand target audiences, and create compelling brand messages. Through case studies and practical exercises, participants will gain hands-on experience in applying branding concepts to real-world scenarios.
Upon completion of this course, students will be able to:
• Define branding and its role in business success.
• Understand the key components of a strong brand identity.
• Develop a clear brand positioning statement.
• Conduct market research to identify target audiences.
• Create effective brand messaging and communication strategies.
• Evaluate the impact of branding on consumer behavior.
• Apply branding principles to develop brand guidelines and assets.
• Analyze successful branding case studies.
• Understand the importance of brand management and maintenance.
1- What is Branding?
- True Brand Meaning - Brand Identity Sensing - Perceiving a Brand
2- Brand Management VS Marketing Management
- Customer Journey - Brand Touch Points - Sensing Brand through Packaging
3- Who are Branding People vs Marketing People, and how it works?
Branding Capabilities vs Function
4- Steps to Build Your Brand
- Golden Circle Model - Brand Essence Reflection - Defining communication (Inside – Out)
5- To Whom our Brand is Tailored?
- Empathy Map - Behavioral and Psychographic segmentation - Empathy Map reflection -Value Map (Pain and Gain Matrices)
6- Brand Identity – Crafting
Sensory Brand Building
7- Brand Personality – Archetype
- Brand Identity – Sensations - 12 Brand Archetypes - General Categorization VS Core Archetype - Creator Brand Archetype
8- Creating customer Journey (Cycle of Brand Adapting)
- Reflection - Logo Ideation - Shape - Font - Color
9- Brand Manual Implementation
- Who is responsible on Brand Message - Brand Manual VS Brand Visual Identity
10- Conclusion
11- Get your Certificate
Claim your certificate upon completing the course.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
