Radwa Safwat
Senior Content Creator @The Happiness Factory
Radwa Safwat is a content creator, voice-over artist, and reels creator based in Alexandria, Egypt. She creates story-driven digital content that helps brands connect with their audiences, blending creativity with the brand's tone of voice and persona.
She currently works as a Senior Content Creator at The Happiness Factory. Alongside her work, she creates content as a freelancer and spent over four years as Growth & Operations Manager at Et3alemha (اتعلمها).
This practical Content Creation course teaches you how to plan, create, and optimize content that fits each platform and drives real results. You’ll learn the strategy behind content (pillars, formats, storytelling, audience targeting), the execution side (briefs, calendars, scripts, budgets), and the analytical skills (audits, SWOT, competition, and content analysis) to build a clear action plan for any brand or client, from pre-launch to post-launch.
- Know the difference between content pillars and content formats, and choose what fits your brand.
- Create platform-specific content (TikTok ≠ , Instagram) by matching each platform’s style, audience behavior, and best-performing formats.
- Define your target audience clearly and use the right tone of voice to speak their language to increase engagement.
- Draft a strong client brief so you understand goals, audience, offers, and deliverables before you start planning content.
- Do a social media audit, SWOT, and competitor analysis to spot gaps, opportunities, and what to improve fast.
- Build a clear action plan and content calendar (pre-launch, launch, post-launch) that your team can execute easily.
- Use storytelling, evergreen content, and strong scripts to create strong videos to grow consistently, including Stories.
1- Intro (Foundation of content creation)
Overview of what content creation is, why it matters, and the key principles to start strong.
2- The content Wheel (Formats & Pillars)
How to build repeatable content pillars and turn one idea into multiple formats.
3- Tiktok Vs Instagram
A practical comparison of platforms, audiences, algorithms, and what type of content wins on each.
4- The difference between a creator & an influencer
Clarifies the roles, goals, monetization styles, and how to position yourself.
5- Intro (Target Audience and Tone of Voice)
Introduction to defining who you speak to and how your brand “sounds” consistently.
6- Your Ideal Target Audience
How to identify the exact group most likely to engage, trust, and convert.
7- How to find your Ideal target audience
Research methods to locate your audience using platform insights, competitors, and market signals.
8- Why is it important to specify your niche?
Explains how niche focus improves growth, clarity, and content performance.
9- How to build a buyer persona
Step-by-step approach to creating a persona that guides messaging, topics, and offers.
10- Content Strategy and Planning
How to set clear objectives and align content with business or personal brand goals.
11- How to understand the client’s brief to craft the plan
Learn to translate client needs into content goals, deliverables, and directions.
12- The content action plan
A simple execution roadmap with tasks, responsibilities, and measurable outcomes.
13- The content calendar
How to schedule content in a balanced, consistent way that supports growth and campaigns.
14- Evergreen Content
Creating timeless content that stays relevant and drives results long after posting.
15- Intro (Storytelling)
Introduction to storytelling as a tool to build connection, trust, and retention.
16- Storytelling Formats
Popular narrative structures you can use for reels, posts, carousels, and long-form content.
17- About posting and analysis
How to evaluate performance, spot patterns, and improve content based on real data.
18- Best time for posting
How to determine posting times based on audience behavior rather than generic advice.
19- What are the insights & to get the best of it
Using analytics to understand what works and how to replicate successful content.
20- How to grow an organic reach
Tactics to increase visibility without ads through consistency, hooks, and engagement triggers.
21- Why stories are important
How stories build daily presence, nurture trust, and increase conversions and community.
22- How to be a good writer
Writing techniques for clarity, persuasion, and audience-friendly tone across platforms.
23- What differentiates scripts from other content?
How scriptwriting is structured for attention, timing, and spoken delivery.
24- Get your Certificate
Claim your certificate upon completing the course.
Get Started Now
Upon completion of all lessons in your course, you'll receive a signed certificate from The Copywriter.
Our courses conducted primarily in Arabic but since many advertising terms are in English, we're in the process of adding subtitles to our recorded material.
