About Me

Mohamed Nasr El-Din is a Creative Art Director and visual artist with 25+ years in advertising and 28+ years in creative fields. He is known for his strong visual storytelling and character-driven work, especially his collaboration on the iconic “Todo” character, which earned him the nickname “The Godfather of Todo Characters.
He has shaped campaigns for major brands, including Orange, Etisalat, Coca-Cola, Schweppes, Edita, Riyadh Season, Cheetos, Chipsy, Emaar, Hero, and Vitrac, and he currently serves as Creative Art Director / Senior Art Director at Leap Communications, bringing expertise spanning branding, animation, and multi-disciplinary visual design.